Content Library

Content piece	Tags	Category	Readiness
Executive Engagement Strategies	executive outreacharticle5mindirect mail	Direct Mail and Copywriting
Three “Red-Flag” Disqualifiers On the Early Pipeline Stages	account qualificationarticle5mindiscovery		Ready for publishing
Pre-Conversation Intelligence Checklist [5min read + Mindmap]	account research5minarticle	Account Research	Ready for publishing
Big Deal Talks: Scaling the Mid-Funnel in the Enterprise Selling w Nate Nasralla	articleaccount research5min	Big Deal Talks Podcast
Big Deal Talks: Aligning Sales and Marketing Around Megadeals w Christopher Engman	podcastvideo60minenterprise selling	Big Deal Talks Podcast
Five core elements of aligning sales and marketing around the enterprise deal (with self-test questions)	5minarticlestrategic selling	Mindset and Deal Orchestration
Six Street-Smart Copywriting Tips for an Enterprise Seller	5mincopywritingarticle	Direct Mail and Copywriting
The Best Place to Start the Account Research (spoiler: it’s not a 10-K) [2min read]	5minaccount researcharticle	Account Research	Ready for publishing
War Story: How an Instagram Photo Almost Killed an 8-Figure Deal [2min Read]	account researchwarstories	Account Research	Ready for publishing
Three Marks to Look For When Landing Your First Enterprise Customer [2min read]	2minaccount qualification	Account Research	Ready for publishing
How to Abuse the Account Intel and Blow Up the Deal [2min read]	account research2min	Account Research	Ready for publishing
Evaluating the Potential Champion Based on the Career Trajectory [2min read]	account research2minarticle	Account Research	Ready for publishing
Preliminary Account Research Checklist [5min read]	account research5minarticle	Account Research	Ready for publishing
5 unorthodox traits of the enterprise sales rainmaker	2minarticlemindset	Mindset and Deal Orchestration
Five types of Sales Intel You Can Extract From the Earnings Call (With Examples from Salesforce’s EC) [5min read]	articleaccount research5min	Account Research	Ready for publishing