US / EU Market (Non-russian-speaking)
- Positioning: the guy with wide and exotic background in enterprise sales who knows how to engage any executive with a research-savvy approach.
ICP
- Enterprise AEs from SAAS companies
- VP Sales
- CEOs / Founders of deeptech startups struggling to streamline their enterpsise plays
Demand Generation LinkedIn
- LI Posts every work day (weekends optional)
- 5 comments a day
- 5 connection request per day
Podcast
Grow the network
- Create the list of all thought leaders in the b2b enterprsie space
- Make list of all the podcast that featured Nate, Jamal and Brandon in the last year
- Reach out to every podcast host (maybe even with a direct pitch)
Demand Capture Maintain the weekly newsletter
Activation
Russian-speaking market
- Positioning -- единственный рускоговорящий маркетолог / сейлз, которого реально уважают в US и который умеет работать с энтерпрайзом.
- Запустить тг канал с английским контентом и пропиарить его в российском тг. канале
- Переводить по одной удачной заметке каждые 2-3 дня, публиковать в фб и телегу
- Стрим в тг?
ICP
Demand Capturing
- Maintain weekly newsletter
Account expansion
— Awareness campaigns — Demand generation — Demand capturing — Activation programs — Client success — Expansion — Channels & communities
Sales plan 4 Discoveries / New contracts
Hypothesis -- value
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OKR — until Dec 31, 2022
Become a LinkedIn Top Voice for Enterprise Selling
Guest on at least two podcasts
Create a following of at least 5000
500 Subscribers to the Big Deal Depeche Newsletter with 50+% open rate