US / EU Market (Non-russian-speaking)

• Positioning: the guy with wide and exotic background in enterprise sales who knows how to engage any executive with a research-savvy approach.

ICP

• Enterprise AEs from SAAS companies
• VP Sales
• CEOs / Founders of deeptech startups struggling to streamline their enterpsise plays

Demand Generation LinkedIn

• LI Posts every work day (weekends optional)
• 5 comments a day
• 5 connection request per day

Podcast

Grow the network

• Create the list of all thought leaders in the b2b enterprsie space
• Make list of all the podcast that featured Nate, Jamal and Brandon in the last year
• Reach out to every podcast host (maybe even with a direct pitch)

Demand Capture Maintain the weekly newsletter

Activation

Russian-speaking market

• Positioning -- единственный рускоговорящий маркетолог / сейлз, которого реально уважают в US и который умеет работать с энтерпрайзом.
• Запустить тг канал с английским контентом и пропиарить его в российском тг. канале
• Переводить по одной удачной заметке каждые 2-3 дня, публиковать в фб и телегу
• Стрим в тг?

ICP

Demand Capturing

• Maintain weekly newsletter

Account expansion

— Awareness campaigns — Demand generation — Demand capturing — Activation programs — Client success — Expansion — Channels & communities

Sales plan 4 Discoveries / New contracts

Hypothesis -- value

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OKR — until Dec 31, 2022

Become a LinkedIn Top Voice for Enterprise Selling

Guest on at least two podcasts

Create a following of at least 5000

500 Subscribers to the Big Deal Depeche Newsletter with 50+% open rate