Hey, I’m Dan Gridin and I guide sales and marketing teams in US, Europe, MENA and APAC to routinely engage with tier-1 accounts through laser-focused outreach and value props based on heavy (some folks call it insane) research and personalization.
If you are selling a complex product or service with a $500K+ deal size, read 36 principles of enterprise selling to quickly grasp the approach. Then, allocate at least 20 distraction-free minutes and study the step-by step framework for engaging tier-1 accounts.
After that, if you feel that my methods resonate with your goals and challenges, see how we can work together and book a discovery call.
Fun facts that start with “I”:
- Switched to full-time consulting during the 2008 recession and did performance-only gigs for the first 18 months.
- Went through half a dozen local economic downturns, including multiple issues when the local currency lost 50% of its value overnight.
- Launched my first ABM campaign with a fax machine
- Pioneered ABM in Eastern Europe and Mid-Asia
- Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
- Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.
Additional Resources
Check out the resources in the content hub section to get a grasp of my POV on working with enterprise customers. Also, I write on LinkedIn and host The Big Deal Talks podcast (currently it’s on hold, but there are few damn good interviews there).
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Account-Based Outreach: a step-by-step guide for Enterprise Sales Teams (2024)
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36 principles of enterprise selling
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Big Deal Depeche #1 - Preliminary Account Research Framework
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