Hey, I’m Dan Gridin and I guide sales and marketing teams in US, Europe, MENA and APAC to routinely engage with tier-1 accounts through laser-focused outreach and based on heavy (sometimes insane) research and uber-personalized value hypotheses tailored to dozens of stakeholders inside the buying unit.
Fun facts that start with “I”:
- Switched to full-time consulting during the 2008 recession and did performance-only gigs for the first 18 months.
- Went through half a dozen local economic downturns, including multiple issues when the local currency lost 50% of its value overnight.
- Launched my first ABM campaign with a fax machine
- Pioneered ABM in Eastern Europe and Mid-Asia
- Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
- Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.
If you are selling a complex product or service with a $500K+ deal size, read 38 principles of enterprise selling to quickly grasp the approach. Then, allocate at least 20 distraction-free minutes and study the step-by step framework for engaging tier-1 accounts.
When (and if) you feel that my methods resonate with your goals and challenges, see how we can work together and book a discovery call.
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