8-week live cohort program conducted personally by Dan Gridin. Every participant picks one enterprise account and carries it through all steps of the framework — from deep research to launching a cascade of intel-driven cadences tailored to every stakeholder.
- The program is based on my enterprise account engagement framework. So please study it first before reading this page any further.
- We will work in a small group with no conflict of interest between the participants (no direct competitors)
- This is a implementation-first program. So if you want to join just to “be in the know”, please don’t. Apply only if you have a relevant target enterprise account at hand.
- Content is tailored towards more advanced audience
- Course format: 4 workshops + eight coaching calls spread over 8 weeks
- Required time investment and other frequently asked questions
Dan's methodology and insightful approach to Account-Based Marketing (ABM) have revolutionized the way I think about sales in my Communications and PR agency. In today's competitive landscape, it has become increasingly apparent that the traditional method of massive outreach is no longer effective, and clients are seeking a tailored, personalized approach. What sets Dan's course apart is its ability to teach this bespoke approach in a clear, concise, and no-nonsense manner. The well-structured methodology breaks down the ABM process into easily digestible steps, making it simple for even novice sales professionals to grasp and apply, and the practical assignments provide hands-on experience that helped my team solidify their understanding of the concepts. Overall, I cannot recommend Dan's course highly enough – if you're looking to take your sales strategy to the next level and stand out in a crowded market, this course is an absolute must. Liliana Pertenava, CEO @Axxilion Strategic Communications, Seattle, US.
Is this program a good fit for you?
Here’s a 3-step self-assessment quiz
Workshops schedule
Workshop | Deliverables |
1. Assessment model
Workshop: April 22, 2024 (Mon)
17.00 UTC / 10.00 PDT
Q&A call: April 25, 2024 (Thu),
17.00 UTC / 10.00 PDT | - Assessment model for selecting the right accounts
- Assessment model QA protocol |
2. Account Research
Workshop: April 30, 2024 (Tue)
17.00 UTC / 10.00 PDT
Q&A call: May 2 , 2024 (Thu),
17.00 UTC / 10.00 PDT | - Account research protocol for public and private companies
- Account research QA protocol
- Research report for at least one target account |
3. Value hypotheses
Workshop: May 6, 2024 (Mon)
17.00 UTC / 10.00 PDT
Q&A call: May 9, 2024 (Thu),
17.00 UTC / 10.00 PDT | - Value hypotheses tailored for at least one target account
- Value hypotheses QA protocol
- Account map and stakeholder database for at least one target account |
4. Messaging and outreach cadences
Workshop: May 13, 2024 (Mon)
17.00 UTC / 10.00 PDT
Q&A call: May 16 2024 (Thu),
17.00 UTC / 10.00 PDT | - Research-based cadences tailored to every potential stakeholder inside the target account
- Roadmap for finetuning your salestech to fit the account-based approach
- QA protocol for outbound cadences |
Additional coaching calls schedule
Packages and pricing
Option #1
Access to 4 live workshops and recordings
Access to a private slack channel
8 group coaching calls with feedback on the course assignment
One BDR with one target account
Guest pass for research analyst
Super early bird fee: $990 (before Mar 1)
Early bird fee: $1290 (before Apr 1)
Regular fee: $1490 (before Apr 22)
Option #2
Access to 4 live workshops and recordings
Access to a private slack channel
8 group coaching calls with feedback on the course assignment
Up to three BDRs / AEs
Guest pass for research analyst
Four 60-minute calls with the team with personal feedback on the assignments
Super early bird fee: $2990 (before Mar 1)
Early bird fee: $3490 (before Apr 1)
Regular fee: $3990 (before Apr 22)
Option #3
Access to 4 live workshops and recordings
Access to a private slack channel
8 group coaching calls with feedback on the course assignment
Up to three BDRs / AEs
Guest pass for research analyst
Four 60-minute calls with the team with personal feedback on the assignments
One month of personal coaching after the course (weekly calls, dedicated slack channel, feedback on sales materials deal reviews)
Super early bird fee: $5990 (before Mar 1)
Early bird fee: $6490 (before Apr 1)
Regular fee: $6990 (before Apr 22)
Q&A
