I guide sales and marketing teams to win the biggest deals faster
Approach
Assessment. Choose best opps and expansion scenarios within the target accounts based on a unique set of criteria backed by math modeling.
Research. Combine best practices from martech and OSINT to reveal the insights and build a slam-dunk business case.
Messaging. Craft highly-relevant value propositions, engaging content pieces, and outreach cadences with a 70% reply rate.
Mapping. Get the whole team around progress and challenges in the deal. Plan future steps based on relevant data.
Scaling. Сreate marketing and operations exoskeleton that allows top sales performers to increase their bandwidth by up to 50%.
Meet Dan
- Switched to full-time consulting during the 2008 recession
- Trained more than 200 enterprise sales and marketing teams.
- Worked with 50+ b2b niches, ranging from Cybersecurity and IoT platforms to self-rescuers for the coal mining sites.
- Conducted projects in the US, EU, UK, MENA, South Africa, and Mid-Asia.
Results
Doubled the ARR from a strategic account with an elaborate multi-step expansion campaign
#siem #cybersecurity
Engaging board members of the Biggest Gold Mining Conglomerate in Mongolia with a zero-tech ABM campaign
#asia #iot
Fresh AE does 84% of the yearly quota in Q1 with zero marketing support.
#rpa #europe
Darth Vader direct mail campaign targeting enterprise CISOs with an 80% conversion rate.
#cybersecurity #europe #dlp
Engaged the “unreachable” exec of top EU Telecom in 24 hours.
#europe #telecom
300-word email and one spreadsheet put the product on the shelves of Saudi Arabia's largest retailer
#mena #foodtech
Resources
Podcast
Big Deal Talks Pilot: Сhristopher Engman on Aligning Sales and Marketing Around Megadeals.
Articles
5-step research framework for prepping intro hypothesis in tier-1 accounts
Using direct mail to engage with C-Level execs