Account-Based Outreach in US/EU/UK/MENA

Next cohort: Nov 4, 2024 - Jan 9, 2025

8-week live cohort program conducted personally by Dan Gridin. Every participant picks one enterprise account and carries it through all steps of the framework — from deep research to launching a cascade of intel-driven cadences tailored to every stakeholder.

• The program is based on my enterprise account engagement framework. So please study it first before reading this page any further.
• We will work in a small group with no conflict of interest between the participants (no direct competitors)
• This is a implementation-first program. So if you want to join just to “be in the know”, please don’t. Apply only if you have a relevant target enterprise account at hand.
• Content is tailored towards more advanced audience
• Course format: 4 workshops + eight coaching calls spread over 8 weeks
• Required time investment and other frequently asked questions

Is this program a good fit for you?

Here’s a 3-step self-assessment quiz

Hard course. Tough coach. But totally worth it.

Last year we launched major sales motion towards major hospitals and pharma companies in the US and EU. After a few months of fruitless efforts, it became obvious that traditional volume-based outreach doesn’t work in our domain. We desperately needed a way to routinely generate meetings with HR and Marketing execs from a target list of ~100 accounts.

In 2023 I stumbled upon Dan’s enterprise outreach framework and decided to enroll in the course that promised to solved this problem.

Spoiler alert: totally worth it, but in order to succeed you need to forget almost everything you know about cold outreach and be prepared for weeks of hard work.

Speaking of results: using Dan’s approach I started to generate responses and meetings almost right away — which was an incredible breakthrough for us. And few months after conducting the course we closed a deal with a major Italian pharmaceutical company. Also, I routinely use Dan’s approach to extend my network with VCs and top-tier Founders.

I’m sure that investment in this program will set you up for success in the enterprise outreach. But only if you are willing to do the work. Dan is very generous with his feedback and often reaches out to check in on his students long after the course is over. But at the same time, the program is extremely intense and Dan can be a tough guy when it comes to feedback on assignments.

P.S. Few months ago we tried to “cheat” on Dan and launched one more generic campaign guided by a top expert from a major accelerator with zero results. So from now on we are fully committed to an account-based approach.

Dan's methodology and insightful approach to Account-Based Marketing (ABM) have revolutionized the way I think about sales in my PR agency. In today's competitive landscape, it has become increasingly apparent that the traditional method of massive outreach is no longer effective, and clients are seeking a tailored, personalized approach. What sets Dan's course apart is its ability to teach this bespoke approach in a clear, concise, and no-nonsense manner. The well-structured methodology breaks down the ABM process into easily digestible steps, making it simple for even novice sales professionals to grasp and apply, and the practical assignments provide hands-on experience that helped my team solidify their understanding of the concepts. Overall, I cannot recommend Dan's course highly enough – if you're looking to take your sales strategy to the next level and stand out in a crowded market, this course is an absolute must.

Workshops schedule

Packages and pricing

Q&A

If you have additional questions, pm me on LinkedIn or drop a line at dan@dangridin.com

Program Application Form